The Publication For The Grocery Trade

Boost Drinks has it in the can

One of the UK's leading energy drinks companys Boost Drinks, has introduced a new 250ml can format in response to the requirements of the licensed trade where the drink has proved to be immensely popular. The new can, is available in Boost's original flavour and is the latest addition to the company's portfolio of bottled carbonated energy drinks. Boost Drinks MD, Simon Gray, explained why the company had invested in this new format. He said: "Energy drink sales have benefited from an ever increasing popularity and the Boost brand is developing a very strong loyalty throughout the on and off-trade. We have listened carefully to customers and introduced the new 250ml can in response to the ongoing requirements of their customer base." "Their clientele want a credible soft drink and a can is more preferable to the bottle format. In addition to the benefits of the size, Boost's striking packaging will no doubt ensure that it stands out behind the bar and will help develop the brand in the future." In addition to the 250ml can, the range includes an original flavour Boost and a sugar free 'light' version, which are both available in resealable 500ml or 1 litre bottles. Boost Tel: 0113 240 3666