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Kimberly-Clark launches new Huggies® Natural Fit

Kimberly-Clark is expanding its nappy portfolio with the launch of new HUGGIES® Natural Fit. HUGGIES® Natural Fit will replace the current line of HUGGIES® Supreme. Suitable for babies from 2 to 24 months old, new HUGGIES® Natural Fit are shaped between and around the legs to fit babies better, and feature flexible sides that stretch with babies to meet their increasing mobility. They also have a thinner nappy pad with less bulk at the crotch for a more streamlined fit. Philip Holford, HUGGIES® Brand Manager, commented: "Hot on the heels of the launch of HUGGIES® Little Walkers in July, we are constantly striving to help meet the growing needs of mums and babies through the introduction of new and innovative nappies." He continued: "We are delighted to introduce HUGGIES® Natural Fit after mums told us that their babies love the feeling of not wearing a nappy at all. HUGGIES® Natural Fit are uniquely shaped between and around the legs to help babies feel really natural and carefree. Our new range of nappies gives baby freedom of movement at an important time when he is beginning to explore the sights, sounds and sensations of his brand new world." The launch of new HUGGIES® Natural Fit will be supported by a multi million pound marketing campaign including: - TV advertising - Sampling - Point of sale material - Direct mail For more information on HUGGIES® Natural Fit nappies, visit huggiesclub.com/uk. Retailers interested in stocking HUGGIES® products can call Kimberly-Clark Customer Services on 0800 626 008. HUGGIES® The little things are everything.