TV ad campaign aims to boost Rennie Dual Action's market share
The key benefits of Rennie Dual Action are set to be highlighted in a £6 million media campaign as part of a drive to maintain its strong growth in the indigestion and heartburn remedies market. Within the grocery sector, the Rennie brand now has 30.3% value share and is growing at 9.2% per annum*.
 The national TV ad airing on all major terrestrial and satellite TV channels up to 27th April, driving home the key qualities of Rennie Dual Action:
• Powerful relief from heartburn and indigestion in just two minutes
• An antacid and alginate formula, which quickly soothes the burning pain in the chest, then works fast to neutralise excess acid
The ad - first aired in 2007 - tells the story of how Rennie Dual Action helps a woman maintain the 'spring in her step' when heartburn threatens to ruin her day.
A Rennie spokesperson comments: "Since its launch in March 2007, our campaign has been a huge success at introducing Rennie Dual Action to the market. Severe sufferers of heartburn and indigestion need a product they can rely on. Rennie Dual Action's ability to provide powerful relief in just two minutes means this discomfort needn't get in the way of their daily routine."
Rennie Dual Action is the latest addition to the Rennie family of fast and effective heartburn and indigestion remedies, which include Rennie Peppermint, Spearmint and Sugar Free tablets, Rennie soft chews, Rennie Fruit tablets and also Rennie Deflatine tablets for trapped wind.
Rennie Dual Action tablets are available in a 12s pack (retail price £2.39) and 24s pack (retail price £4.19)
* IRI 52 weekly data to 29th Dec 2007
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For further information please contact:
JENKS
Tel: 01844 293600
www.jenks.co.uk |
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