GCalpol Infant Suspension, the number one selling Children's Medicine, has a commanding share of the Pain and Fever market, with a 63.1% unit share, in a total market worth £62 million. This position is testament to Calpol's heritage and commitment to meeting the changing needs of twenty-first century parents.
The current Children's Medicine market is worth £138million per annum and is predicted to grow by £20.7 million in the next five years. This is due to the likelihood of more parents self-treating their children as once the illness becomes familiar their confidence increases. Extensive research shows that parents choose to buy medicines from Grocery because they know that they can stock up on everything they want under one roof without any fuss.
Calpol is a trusted Pain and Fever remedy for children and has been a household name for nearly 40 years.
Paracetamol suspension is the most widely used OTC remedy for children, with Calpol the most popular brand, and the only infant suspension bottle available on GSL. Calpol is also a popular choice for healthcare professionals: in a survey of midwives and health visitors, 76% specifically recommended Calpol.
Calpol GSL Range:
Calpol¨ Infant Suspension (120mg paracetamol/5ml) Bottle 100ml
Calpol Infant Suspension bottle has just been granted a licence to 'switch' from pharmacy only to the general sales list - a key win for the grocery sector. Calpol Infant Suspension bottles are the most widely recognised and preferred format for in-home use therefore a big potential profit earner for grocery.
Calpol Infant Suspension recently became the first paracetamol Children's Medicine to gain a two month indication other than for post-immunisation fever, so Calpol is the first medication that many parents give to their children. This is a significant step forward for children's pain and fever management and a step towards the government's vision to widen access to medicines. It is also available as handy Calpol¨ Infant Suspension Sachets (120mg paracetamol/5ml).
Calprofen¨ (100mg ibuprofen/5ml) Sachets
As well as being the brand parents know and trust, Calpol continues to innovate to meet the changing needs of parents. The makers of Calpol also offer Calprofen so both paracetamol and ibuprofen products are available from within the same range.
Calprofen, a children's ibuprofen suspension from the makers of Calpol, was first launched in January 2003, providing parents with an ibuprofen pain and fever remedy from the tried and trusted makers of Calpol.
Also available as Calprofen¨ 100ml bottle (100mg ibuprofen / 5ml) from the Pharmacy.
Calpol Six Plus Fastmelts¨ (250mg paracetamol per tablet) 12 pack
An innovative format for children over six, Calpol Six Plus Fastmelts are melt in the mouth tablets with the familiar strawberry flavour of Calpol. They help children make the transition from suspension to tablets and are suitable for older children who want to feel they are taking grown up medicine.
N.B Calprofen 100ml and Calpol Six Plus Fastmelts 24 pack are Pharmacy only products
Voted Number 1 by Mums
A reflection of its popularity with mums: Calpol has been voted 'Best Health Product' by the readerÕs of leading parenting magazine Mother & Baby for eight consecutive years. Winning the high profile award helps boost sales of Calpol by driving mothers in-store.
Customer information
The makers of Calpol have developed a range of leaflets in association with leading health professionals, offering parents straightforward and comprehensive advice
1. Caring for Your Child leaflet
2. The Pregnant Dads Rescue Pack
3. Children's Health and Safety on Holiday
The material is free and can be downloaded from www.health4children.co.uk
Training
As a result of licensing changes it is likely that many of your staff may not be familiar with Calpol; you should therefore recommend your staff receive focused training to make them familiar with the brand. By training your staff you will be able to further maximise sales and reassure customers by providing them with product information and advice. Calpol has produced a free guide to the Children's Medicine category which offers detailed advice on children's pain and fever management and ways to maximise profits from Children's medicine, together with comprehensive advice on children's Over the Counter Medicine from advice on when to use Calpol to maximising profits. The guide is available by calling 020 7815 3900.
All materials developed by Calpol are available FREE from the Pfizer Consumer Healthcare Advisory Bureau on 01737 331 171 or downloadable from the website www.calpol.co.uk. Please visit www.comedis.com to order products from the Calpol range or to search for more information on all relevant trade materials.
Calpol is a registered trademark of Pfizer Consumer Healthcare
Web: www.Calpol.co.uk - Web: www.health4children.co.uk
