Tabasco ad bites back
 Tabasco Pepper Sauce is exploding back onto the big screen with its mosquito ad this winter, for a three month period, between November 30th and February 14th at Odeon and Cineworld sites nationwide.
Says Sascha Taylor, Tabasco UK Brand Manager, "We were delighted with last year's response to the ad. It obtained the highest score ever recorded for a spontaneous awareness survey on cinema advertising - research showed that 89% of viewers recalled the connection between Tabasco and the mosquito. The ad was so successful, that we decided to build a consumer campaign around it for 2008."
Tabasco has created a 'Hot Date' pizza and cinema on-pack promotion to coincide with the cinema advertising. Due on shelf in February, the promotion mechanic is simple. Buy a bottle of Tabasco Red 57ml & receive a two for one pizza voucher for use in over two hundred independent UK pizza restaurants, plus a 'golden ticket 'chance to instantly win two cinema tickets.
Tabasco's 'Hot Date' consumer campaign kicks off in February but look out for the advert in cinemas now.
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