The Publication For The Grocery Trade

Taste Matters to Eat Natural

Eat Natural, makers of the UK's most naturally indulgent snack bar, are simply delighted by the arrival of Harriet Gregory (or 'H') as head of 'Taste Matters,' in charge of all new product innovation at the Essex based company. 'H' joins Eat Natural from M&S, with over a decade of product development experience and new taste pioneering. Praveen Vijh, co founder and director at Eat Natural, comments: "H will be instrumental in spearheading new taste experiences at Eat Natural, whilst still retaining the integrity and simplicity of our recipes. We see her as our 'Stella McCartney' of food. "She has a challenging brief not only to be our 'eyes, ears and taste buds' when it comes to introducing new, upcoming ingredients into our existing fruit and nut bar range but also to look at new categories, where we can naturally exert our taste credentials." Eat Natural's reputation for creating foods using real ingredients and small batch production is ideally positioned to capitalize on a movement away from 'free from' foods as a niche and 'lack lustre' proposition, to naturally indulgent snacks as everyday, 'better for you,' positive choices. Upon her appointment H comments: "I absolutely love it here! It’s challenging, fun, diverse and there's a real buzz here at the 'Makery,' working with such a spirited team and a great product. "The company is small and dynamic enough for everyone to feel they can make a difference. Importantly nobody is afraid of trying new things, which in my line of work is essential. "For example, we’ve just developed a new Eat Natural 'Mile High Bar' for airlines, specifically with taste and eating occasion in mind. It’s a ‘snack bar with altitude,' some might say (launched on Virgin for Premium Economy passengers on selected routes), using cranberries, walnuts, goji berries, pumpkin seeds and sesame seeds, amongst others. "We're also just about to launch our new Winter Seasonal recipe, using pears, pecans and ginger with dark chocolate. Both recipes are stuffed full of exciting, luxuriously indulgent ingredients." Eat Natural bars are available in all major supermarkets and leading independents and specialists across the UK, as well as exported to 15 countries. Eat Natural has a current year on year growth of 48%, exceeding growth in the total cereal market by 12-15% on average. (TNS % yoy growth 2005-6). All Eat Natural bars are 100% natural - totally free from any dodgy stuff, no artificial colours, flavours, colours and preservatives and can be enjoyed by those on a gluten free or vegetarian diet. Eat Natural Tel: 01787 479123 www.eatnatural.co.uk