Hpnotiq turns a virtual night into a reality
Premium liqueur brand HPNOTIQ has launched clubhpnotiq.com, a bespoke social networking campaign designed to build on the brand's growing appeal among fashionable and like-minded 18-30 year old party goers. Club HPNOTIQ will be supported by a viral email campaign and below the line PR support.
 Created by digital ideas agency Spring Corporation, the site allows participants to enter a virtual club and a new generation social networking space where visitors can reserve tables, invite friends to join them and upload personal photos and comments. The site provides other members the freedom to see who is 'partying' at what table and with whom. Club HPNOTIQ will also feature a competition where all registered tables have the chance of winning an all-inclusive VIP Club HPNOTIQ night out in London.
Gemma Leech, Brand Manager at charteredbrands, said: "Club HPNOTIQ is a social space that creates its own network of party loving people in a dedicated virtual club world. We wanted to build on the previous online success enjoyed by HPNOTIQ by creating connections with like minded people who love to see and be seen amongst their social peers. We believe this environment works really well for HPNOTIQ, an aqua-marine drink with eye catching packaging that has extrovert and dynamic brand values."
Club HPNOTIQ will be supported by a targeted online and offline promotional activity that will promote the site and align the brand with the UK dance and club scene culture. Flyers will be distributed in bars and clubs currently stocking HPNOTIQ and an email campaign, including facebook flyers, will build on HPNOTIQ's reputation as a fun, stylish drink for party lovers.
Marie Storrar of Spring Corporation said: "The table mechanic that we have designed gives HPNOTIQ good 'passonability' and the potential for quick and well targeted database growth. As a piece of viral activity Club HPNOTIQ also acts as an ideal and cost-effective awareness builder."
HPNOTIQ is an exotic blend of premium vodka, fine cognac and natural fruit juices. HPNOTIQ is perfect served on its own or as an ingredient in cocktails or mixed with champagne as a luxurious party drink.
|
|
|
|
