The Publication For The Grocery Trade

Pringles unveil GIANT launch of Minise

On-the-go market to receive biggest ever product launch of its kind from Pringles The original introduction of Pringles in the UK took the social snacking market by storm and now the UK’s Number 1 social snacking brand* is climbing to new heights in the UK and Ireland with its biggest ever product launch. Marking Pringles' move into the 'on-the-go' market, new 'Mini Pringles' will be available across all trade channels from 12 September. The new variant is not just a small pack, it’s a new Mini Pringles in a mini-pack, providing the ideal snacking opportunity or treat. Winning flavours Original, Sour Cream & Onion and Salt & Vinegar will be available in a range of pack sizes; single variant packs at 29p rrp, single variant and mixed variant 5 packs at £1.18 rrp and single variant and mixed variant 10 packs at £2.09 rrp. All pack sizes come in convenient display ready to help reduce store staff replenishment time and enhance in-shelf visibility. Pringles are confident they have developed a winning formula to meet every snacking occasion. Mini Pringles excelled in consumer testing scoring the highest of any initiative tested in any category across Western Europe. Results highlight that an impressive 82 per cent of consumers say they will purchase new Mini Pringles upon launch**. While offering the same irresistible taste of Pringles, the mini chips format offers new portion control benefits. The product is also 20 per cent lower in fat than the regular product (30g per 100g) and provides on pack healthy lifestyle advice. Paul Lettice, Procter & Gamble's Trade Marketing Manager comments: "Mini Pringles offers retailers a great opportunity to profit from on-the-go snacking occasions. The single serve and multipack category accounts for 81 per cent of the total snacks market and the new Mini Pringles will be big news for consumers. Pringles is known for its originality and fresh ideas and this is the latest example of the brand’s commitment to development in the snacks market." The Mini Pringles launch will be supported by an extensive £2 million marketing campaign spanning national television and radio from October 2005. Retailers, don't miss the opportunity to increase sales and profits this Autumn - make sure you stock new Mini Pringles and enjoy Max Profits! *AC Nielsen, L12M ending May 2005 ** Bases Concept Testing Within Proctor and Gamble, Mini Pringles scored higher than any other internally tested initiative. Retailer P&G Pringles information line 0800 013 0200 or visit www.shelfhelp.co.uk