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Reh Kendermann drives German red wine forward to UK consumers

Family owned winery Reh Kendermann, the leading exporter of German premium wines worldwide, has launched a new Black Tower Dornfelder Pinot Noir 2006 and its first vintage of Kendermanns Special Edition Dornfelder Pinot Noir, the 2006 vintage.

Black Tower, the UK's no. 1 favourite German wine, has strengthened its pole position. Latest AC Nielsen figures show that the brand continues its outstanding success, having outperformed all other German wine brands, with MAT to June 07 showing volume up by 30% and value increased by a hefty 33%.

Black Tower Dornfelder Pinot Noir 2006 is produced from Germany's native Dornfelder and Pinot Noir grapes from the Pfalz region. Deliciously smooth and velvety, this easy drinking red has lively, fresh red berry aromas and supple ripe fruit flavour, which will appeal to those looking for an approachable red wine for any occasion.

"Our research shows that this red wine is of great appeal to our Black Tower loyalists, and what is particularly exciting, is that its easy going profile also appeals to those who are usually non red wine drinkers. It provides our customers with another opportunity to capture more sales, by encouraging new drinkers to the brand and by stimulating loyalists to further expand their Black Tower repertoire," says Nik Schritz, Managing Director, Reh Kendermann.

Black Tower Dornfelder Pinot Noir 2006 will sell at SRSP £4.49 at larger Tesco stores.
Black Tower remains Germany's No 1 exported branded wine, selling in more than 50 countries worldwide.

Kendermanns, the UK's no. 2 best selling German wine, has launched its first vintage of Special Edition Dornfelder Pinot Noir. An innovative cuvee, this inspirational wine shows that Germany can produce exciting premium red wines that compete on the international stage, at an affordable price point.

Comments Nik Schritz, "This is a superb example to demonstrate to UK consumers the quality that German red wines can offer, and at a price point that will entice new consumers to the German wine aisle. Kendermanns Dornfelder, launched just over a year ago, is proving very popular, and this Special Edition Dornfelder Pinot Noir will be of great interest to those consumers who are looking for a wine at the next level that provides greater complexity and depth, and yet still provides excellent value."

Smooth and rounded, Kendermanns Special Edition Dornfelder Pinot Noir 2006 has aromas of black cherry and plum, with notes of tobacco and spice from contact with oak. It is equally enjoyable on its own or with dishes such as venison sausages with a spicy tomato sauce or lamb shanks with garlic mash.

SRSP £6.99, it will be available at larger Tesco stores, and will appeal to consumers looking for a versatile, premium quality red from a trusted, established brand that has won more national and international awards than any other German wine brand.

Reh Kendermann (UK) Ltd
Tel: 01295 261144
www.reh-kendermann.de
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