The Publication For The Grocery Trade

Give more than just a gift with Drink Me Chai this Christmas

Drink Me Chai has teamed up with the international welfare charity WOMANKIND Worldwide to launch a Fairtrade Spiced Chai in time for Christmas. Beautifully presented in a special gift box, the new Chai recipe is Fairtrade certified and makes the perfect Christmas stocking filler or winter warming treat. Drink Me Chai now works with WOMANKIND Worldwide to help raise value funds for women in the Tamil Nadu region of India - where the spices in the Chai recipe are sourced from - by making an annual donation. So customers can enjoy their cup of Fairtrade Chai, knowing they're also helping a good cause. Drink Me Chai, based on the traditional Indian drink, is made from a luxurious blend of sweetened tea, skimmed milk and exotic spices. Quick and simple to make, all that is needed is hot water. Plus, being 99% caffeine free, Drink Me Chai makes a great alternative to the regular cuppa and is also ideal as a bedtime drink. Since founding Drink Me Chai, Amanda Hamilton has been on a mission to persuade drinkers to discover the mystical magic of Chai. Her decision to create an instant Chai for the UK market, was the result of extensive travel through India, where she was inspired by the 'Char-wallahs' and their road-side Chai stalls. The gift box was launched at Speciality Fine Food Fair on Stand 124. To order the Fairtrade Chai direct visit wwww.drinkmechai.co.uk. The company also produces an original range of Spiced and Vanilla Chai in 250g tubs as well as 20 x 20g Chai Light sachets. These are available in selected selected Tesco, Waitrose stores as well as gaining recent listings at Asda and Morrisons. For further details on distributors please contact: Drink Me Chai, Tea UK Ltd, PO Box 664, Bromley, BR2 6X2. Tel: +44 (0) 1689 854 270. Fax: + (0)1689 889 615. Website: www.drinkmechai.co.uk For more information on WOMANKIND Worldwide visit www.womankind.org.uk