Swan Combi Pack innovation
The UK's number one filter, Swan, has launched a new compact and convenient pack offering consumers the best of both worlds in a handy form. Swan Combi Packs combine the UK's most popular filters*, combined with a pack of new and improved Swan green papers.
 This most recent innovation from Swedish Match - market leaders in the smoking requisite sector - has been applauded by the industry and consumers alike. As the latest addition to the Swan family, the new Swan Combi Pack has been developed in response to consumer demand following extensive research.
The Swan Combi Pack, which comes with a handy flip-top, is no wider than a packet of papers and offers consumers 50 Extra Slim filters alongside a pack of 50 green papers. The streamlined pack is the ideal offering for RYO (roll your own) smokers and brings innovation into a mature category.
Andrew Hardie, Swedish Match Marketing Manager, comments: "With a 124 year heritage behind us, Swan is one the country's most renowned brands. Having maintained our position as the UK's foremost provider of filters, we have led the market over the last century in matches, lighters and more recently, smoking requisites.
"The introduction of the paper and filter Swan Combi Pack is the natural progression for our market-leading brand and is another example of how we continue to drive the category forward," continues Andrew. "Swan filters have led the sector for over 20 years, and the new Swan Combi has been developed to meet the needs of our loyal consumers, combining the UK's leading filters with new and improved Swan papers. We're all excited about the launch phase as it clearly demonstrates our commitment to driving growth in the sector. We are backing it with an extensive promotions campaign and advising retailers to stock up for Christmas."
The launch of the Swan Combi Pack is being supported by a strong national consumer advertising campaign in leading titles including The Sun and News of The World. This innovative product will be in the UK's leading newspapers in the build up to Christmas. Swan's consumer campaigns are building on the successful sampling at some of the country's leading Summer festivals, including the Big Chill and the Rip Curl Boardmasters in Cornwall.
With their continued dedication to ensuring customer and consumer satisfaction, a recent nationwide survey was carried out by Swedish Match which helped them improve their Swan papers. The survey revealed that the glue is considered to be the most important element of the paper, with the quality and thickness also a major contributing factor to purchases.
The new Swan papers offer 'extra stick,' with a natural and consistent glue and an improved drying process. In addition, the papers are totally chlorine free, offering a better taste, combined with a more environmentally friendly manufacturing process. Even the running out slip has been updated to meet customer needs and now sits ten papers from the back of the pack.
* ACNielsen RAL data: MAT to June '07
For more information about the new Swan Combi Pack and other offerings from Swan and Swedish Match please call 01494 556279 or visit www.swedishmatch.com
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