Tia Maria shows off its new look at Manchester Fashion Weekend
 Pernod Ricard UK has been strengthening its Tia Maria brand appeal to its audience of 25-34 year old women in the run up to Christmas with a highly targeted sponsorship of the first ever Manchester Fashion Weekend.
The activity followed the recent release of Tia Maria's new packaging, which further reflects the brand as modern, sophisticated and versatile, making this fashion-based sponsorship a perfect fit.
Pat Venning, Head of Marketing at Pernod Ricard UK, comments: "There is a clear synergy between our target consumer who is extremely style-conscious and the trend-setters who enjoyed this must-attend fashion event in Manchester. To celebrate Tia Maria's fashionable and contemporary new look, we offered each Grazia Fashion Weekender visitor a delicious, complimentary Tia Maria and Cola with a twist of lime in the comfortably stylish surroundings of the Tia Maria Bar (pictured)."
Tia Maria enjoys 74% distribution in the off-trade and 93% in the on-trade (latest Nielsen, May 2007.)
Pernod Ricard is a member of The Portman Group promoting responsible drinking, www.drinkaware.co.uk
|
|
|
For further information please contact:
Pernod Ricard UK
Tel: 0800 376 5550 |
|
|
|
