The Publication For The Grocery Trade
Weight Watchers adds new sparkling variant to wine range in response to consumer demand

Launched in response to consumer demand for a sparkling variant to join the Weight Watchers wine range, Weight Watchers Sparkling 2006 is the latest innovation in the successful range of Weight Watchers wines.

Weight Watchers Sparkling, manufactured under licence by Reh Kendermann matches current trends for lower alcohol, and is perfect for those wishing to control their calorie intake as part of a healthier eating programme. It is naturally lower in alcohol at 8% abv, as the alcohol content is not reduced by reverse osmosis or other method.

The Weight Watchers wine range is the second fastest growing German wine brand, and the fourth largest German wine brand in volume and value.

According to WSTA/Wine Intelligence research May 2007, more than 1 in 3 women and 1 in 4 men believe that lower alcohol wines are becoming more fashionable. Sparkling wines are also growing in popularity (+4%, AC Nielsen MAT 14 July 07.)

A delightful, gently fizzy wine with aromas of ripe apples and pears and a refreshing finish, Weight Watchers Sparkling 2006 has a Weight Watchers POINTS® value of just 1 per 125 ml glass (80 calories) compared to more than 100 calories for many other wines. This makes it easier for people to enjoy the occasional glass of wine and keep track of their daily POINTS allowance.

At SRSP £4.98, Weight Watchers Sparkling is delicious on its own, or to partner sushi, antipasti or tapas, and also offers an excellent accompaniment to party food such as salmon blinis, goats cheese stacks with chilli and coriander or sticky chicken wings.

Comments Nik Schritz, Managing Director, Reh Kendermann: "This gives retailers another opportunity to match consumer demand for both a lower in alcohol and sparkling product, not just for the festive season, but as an any-occasion wine that takes advantage of the growing popularity of year round sparkling wine consumption."
Contact Information
For further information please contact:

Reh Kendermann (UK) Ltd
Tel: 01295 261144