The Publication For The Grocery Trade

A healthy start from Jordans

What could be better than the indulgent taste of Jordans Special Muesli or Special Fruit Muesli? Well for today's busy consumer, with no time to spare for breakfast or simply needing to re-fuel during the day, it has to be NEW Special Muesli Bar and Special Fruit Muesli Bar! - perfect for the on-the-go snacking and breakfast replacement market. Offer your customers the 100% natural Special Muesli Bar with a delicious blend of luxury fruits, nuts and seeds or Special Fruit Muesli Bar, a delicious blend of luxury fruits and seeds (no nuts!) Both are wonderfully indulgent but deliver all the health benefits you would expect from a Jordans product; high in fibre and low in saturated fat. The new clear packs show off their premium quality ingredients to the full. Delivered within their own merchandising unit for ease of display, they help you maximise your impulse sales. And as you would expect from Jordans, these new additions to the impulse and convenience range are completely natural, with no artificial flavourings, colourings or sweeteners, just the best ingredients blended with Jordans' 150 years of experience. All Jordans products use only the finest natural ingredients grown in a way that respects the environment, as they believe great tasting food comes from working closely with nature. The launch will be supported by Jordans' continued TV advertising as well as specific activity to encourage trial. Jordans is also sampling potential consumers at shows across the country and running coverage on packs of Special Muesli and Special Fruit Muesli, highlighting the new bars to new and existing consumers. So stock up now to profit from the increased consumer demand generated. Jordans' impulse and convenience range, including NEW Special Muesli Bar and Special Fruit Muesli Bar, is not only good for your profits it also helps set your outlet apart from the rest, by offering a quality brand which meets your customers’ demand for naturally great-tasting and wholesome food to complement a healthy, balanced lifestyle. For more information on Jordans’ range and how it can help your business email convenience@jordans-cereals.co.uk www.jordanscereals.co.uk www.conservationgrade.co.uk