The Publication For The Grocery Trade

Maximise Milk Drink impulse sales with Yazoo's new 200ml single-serve packs

As UK carbonated soft drink sales continue to decline, flavoured milk drink sales go on growing. Now dairy specialist Campina is helping retailers of all sizes capture this important impulse sales opportunity by launching a 200ml single-serve bottle of YAZOO, Britain's number 1 flavoured milk brand*, in bestselling flavours Chocolate and Strawberry. New YAZOO 200ml single-serve made its debut on stand H14 at this year's Pro-Retail Show (www.pro-retail.co.uk), from April 25-27. YAZOO single-serve's launch will be backed by a major above-the line consumer marketing campaign from May. Stocks are available from the end of April to all accounts nationally, including wholesalers and cash'n'carries. Chris Collis, Campina UK Marketing Director, says: "The new YAZOO single-serve bottle is the ideal pack format to target on-the-go impulse purchases. The easy grab bottle offers a conveniently sized way to enjoy YAZOO on the move, and literally 'fits' into today's kids' and adult consumers' mobile, active lifestyles." YAZOO is the UK's number 1 flavoured milk brand by volume and frequency of purchase*. Sales grew over 15%** in 2005, with annual UK consumption now running at 80 million bottles. With 90% of the UK's annual 16.7 billion snacking occasions featuring a drink***, thereπs plenty of potential for YAZOO sales to grow further still. Chris Collis concludes: "By continually improving our recipes and packaging, we are doing everything we can to ensure our customers have the right tools to meet their shoppers' demands and build the milk drinks category. There has been a sea change in consumer attitudes towards a more balanced, health-conscious lifestyle, and YAZOO's take-home range and new on-the-go packs present a nutritious alternative to fizzy carbonates." So, stock new YAZOO single-serve Strawberry and Chocolate, and offer your customers a tastier healthier soft-drink-to-go option that means healthy profits for you. Visit www.yazoo.co.uk for further information. Stockist information: 020 7482 8578