The Publication For The Grocery Trade
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Ready, Steady, Cook

Lesley Walters, celebrity chef of BBC 2's popular Ready, Steady, Cook, has joined with Julian Graves to endorse a range of handy pre-packed cooking ingredients.

However, with an ever growing range of products originating from over 80 suppliers worldwide, the Midlands based independent natural foods and ingredients retailer was a victim of its own success - facing the logistical nightmare of a different packaging film for each product line.

Looking for a solution, they turned to long-term packaging partners, National Flexible, who came up with a generic film suitable to be used across all of the product lines - eliminating the need to be constantly changing reels and reducing costly machine downtime.

National Flexible, the Bradford based film packaging specialists, suggested a pre-printed laminate film. With the addition of some in-line over printers to their packing machine, Julian Graves were soon up and running, differentiating the contents of each pack with minimal disruption on product changeovers.

"With our technical knowledge and many years' experience we are able to combine unique elements of single web films into a wide variety of custom-made laminates to suit the appearance, shelf life, performance and machinability required for packing films," said Mark Thompson, National Flexible's Development Director.

The packs, featuring the face of Lesley Walters, are available from over 300 retail outlets across the UK.
Contact Information
For further information please contact:

National Flexible Ltd
Tel 01274 685566
www.nationalflexible.co.uk