Sunraysia Prune Juice partners with Bounty bag scheme
Premium Prune Juice Highlights its Benefits to Pregnant Women
 Sunraysia Prune Juice is pleased to announce a partnership with Bounty Ð the one stop pregnancy and parenting club and providers of the renowned Bounty Packs for pregnant women.Ê Via the partnership, Sunraysia will educate mums-to-be on the natural laxative benefits of drinking prune juice while pregnant.
The Sunraysia/Bounty campaign will integrate print, direct marketing and web activity targeting 400,000 mums-to-be and will be supported by consumer PR in all pregnancy specific press for six months commencing in March 2008. There are 800,000 pregnancies in the UK each year and it is estimated that at least 40% of pregnant women suffer from constipation during pregnancy.
Says Sunraysia Business Manager Justin Presser: "We at Sunraysia feel the partnership with Bounty is the ideal platform to promote the natural benefits and convenient solution our prune juice offers to one of our key target markets. Sunraysia Prune Juice, part of our natural health solutions juice range, offers a natural, gentle and convenient solution to what can be a very uncomfortable issue during pregnancy."
Sunraysia is the only brand driving the prune juice category with 14% growth versus a 2% decline for competitors. Sunraysia Pure Squeezed Prune Juice - winner of the 2007 Great Taste Awards Two-Star Gold Medal - delivered sales growth of 40% by value and 28% by volume.
Sunraysia Prune Juice is currently listed in all Sainsbury's, Morrisons, Waitrose and Julian Graves stores.
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For further information please contact:
Sunraysia UK
Gavin Cox, Sales Director
Tel: 020 7287 3772
www.sunraysia.co.uk |
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