Foster Grant's 2008 collection puts other sunglasses in the shade
Leading eyewear provider Foster Grant has revealed its exclusive 2008 collection of fashion and performance sunglasses, a range of new styles designed to accessorise any look and protect eyes all year round.
 The stunning 2008 range for women, men and children combines luxurious styling with comfortable, practical features. There's a wide and varied selection of designs, all for under £20, so consumers can afford to fill up their wardrobe for every occasion.
The new range features the latest big, bold and glamorous styles worn by showbiz icons, such as retro Jackie O's, aviators and wayfarers, along with many other unique high fashion frames. There's also a wide choice of details and finishes from simple and sophisticated styling to the latest geometric detailing, decorative jewels plus leather and wood trim effects.
For the very young, there's a new version of the popular Foster Grant "Baby Goggles" for boys and girls, which sold out last summer. They come with a soft and flexible rubber frame front, adjustable Velcro straps and an improved shape and fit to give added comfort.
All Foster Grant sunglasses provide 100% UVA and UVB protection from the sun and come with lightweight scratch resistant lenses. They comply fully with European standards and have a 12 month guarantee against manufacturer's faults so wearers can be assured of looking good for longer.
Foster Grant has also created an attractive new range of product tags and display stands with a smaller footprint for 2008 to improve sales at the POS. The new stands come in multi peg format for high volume outlets or single arm format where lower volume is required.
Foster Grant's Head of Marketing, Amanda Naylor, says, "The brand continues to deliver what consumers and retailers have come to expect of Foster Grant, superb fashion quality products at value for money prices. The new range will be backed this summer by a major consumer magazine advertising campaign to help drive sales and further maintain the brand's position as the leading provider of affordable fashion quality sunglasses for the whole family."
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