Black Tower NPD to capture party profits
The world's best selling German wine brand, Black Tower is launching its new FIZZ style. Aimed at younger drinkers and anyone who wants to enjoy a fun and refreshing fizzy wine, Black Tower FIZZ is a semi-sparkling wine that is characterised by its fresh and fruity liveliness.
 Black Tower FIZZ is deliciously fresh and full of lively fruit flavours of pineapple and ripe mango. Instantly recognised on shelf, the new black and silver single serve 20cl ring pull Alucan pack has high consumer appeal. Fully recyclable, it is lightweight and convenient and has a long shelf life, and suits the pick-up-and-go needs of any occasion partying consumers.
Available in trays of 24 x 20cl cans with 9.5% ABV, Black Tower FIZZ is set to interest both the on and off trade in many of its export markets. The top selling German wine brand in Brazil, Canada, Korea, Sweden and the UK, Black Tower is also one of the leading German wine brands in Finland and Norway.
"The award winning, premium quality of the wine, the fresh and fruity easy drinking styles and new varietals, as well as the power of the brand has enabled Black Tower to attract an ever increasing number of new, younger consumers, "explains Nik Schritz, Managing Director, Reh Kendermann.
"Black Tower FIZZ is a must stock product and already creating a great deal of interest in many of our target export markets. The single serve size is ideal for bars, clubs and outdoor enjoyment. Together, with the support of our partners, we believe sales from this new product will quickly speed us to achieving our goal of One Million 9ltr case sales worldwide this summer," added Nik Schritz.
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