The Publication For The Grocery Trade

Pura announces the biggest offer in the history of cat litter

- 50% extra material and a scoop free in every 5 ltr bag - Free scoop in every bag, and a Litter Tray free with a pair of 20 ltr. Ultra bags. - A stainless steel Pet Bowl Free in Golden Granules 20 ltr. Bag. • Glossy, laminated bags • Instant clumping • Flat clump forming-avoids spoiling • Scented litter emits perfume when wet. Ashapura Group, manufacturer of the Pura brand of cat litter has announced the 'biggest offer in the history of cat litter' in a bold move to become the market leader in UK and Eire. Pura is currently sold in 41 countries across the globe. Pura's President of Marketing, Vijay Chaudhari, believes Pura will establish itself as dominant player in the clumping cat litter arena, not because of the innovative marketing and excellent margins offered to retailers, but because of the superiority of the product: "In comparative tests conducted by Your Cat magazine, Pura was rated 10/10 on five separate counts," he said. It was Chaudhari, who pioneered testing of cat litter, introducing a "Demo-Kit" to the trade. "This simple test which takes two minutes is like performing a magic trick. It is liked so much that all distributors are given up to 100 free kits with every container we ship," said Chaudhari. "In turn these are distributed to their customers' pet shops so retailers can perform the demonstration to cat owners." By their nature, cats by nature are very clean animals and particular about cleanliness. They will normally ease themselves by digging up the earth. It has been proved under test conditions that cats prefer PURA's earthen colour to that of grey coloured litters. PURA cat litter will not support bacterial life, and being a natural drying agent will dry up any residual bits of dirty cat litter so the tray always stays hygienic and clean. In the UK Pura cat litter is available in 2 pack sizes, 5 and 20 litres. Further details from www.ashapura.com and www.purapet.com