The Publication For The Grocery Trade

Where There's A "Wheel" there's a way... to achieve 40% more sales!

Chupa Chups, the No.1 lollipop brand in the world, has proudly launched its new 'Wheel Display' that will deliver additional sales volume to independent retailers throughout the UK. Available in the UK for the first time, following extensive tests abroad, the Chupa Chups Wheel Display has been shown to give an uplift of 40% in sales versus other Chupa Chups display formats. The Wheel - so called because each layer is in a wheel shape and it can be turned around to get a better view of what lollipops are available - is a great innovation in display solutions. Not only does it provide an impactful and commanding presence on the counter, but it displays the Chupa Chups in such a way that they are easy to identify and 'choose your flavour.' Holding 200 Classic Chupa Chups in fruit, cola and ice cream flavours, the Wheel Display is the ideal tool for maximising volume and value sales in any store, and retailers are being offered an extra incentive with a fantastic launch deal of 200 Chupa Chups for the price of 160, which means £6 of free stock at recommended rsp. This deal is available from all good wholesalers and cash and carries while stocks last. And when your Wheel is empty, it can be refilled using Chupa Chups refill bags that are also available from your local wholesaler or cash and carry. Managing Director Graham Dyer said: "The new Chupa Chups Wheel Display will allow retailers to achieve significant sales uplifts on Chupa Chups lollipops just by placing it on their counters. It is a proven selling tool in other markets and one which we are now bringing to the UK so that retailers here can maximise their sales." Chupa Chups lollipops are made without artificial colours or flavours and have a plastic stick, so it wonπt deteriorate when sucked. The Chupa Chups logo was designed by Salvador Dali. For further details contact: Mark Stangroom, Marketing Director, Chupa Chups Perfetti Van Melle Ltd on office: 01753 442100 or mobile: 07730 498327