The Publication For The Grocery Trade

Apetina to revitalise UK cheese market

This month sees the launch of APETINA®, a delicious new, quality feta cheese range from ARLA. The brand will be a significant new addition to the UK Feta cheese market, supported with a multi-million pound marketing spend including TV, press, and online advertising alongside PR. APETINA is now available in all of the major retailers. A mild and creamy Feta, APETINA is aimed at consumers seeking easy inspiration. Packaged in a variety of handy formats APETINA is available with an array of accompaniments. APETINA is both convenient and versatile, making it ideal for use in everyday cooking, with salads, as a topping or even on its own as a snack. APETINA provides a full Feta range solution, comes in retailer-ready packaging and includes innovative re-sealable packs, handy 'draining baskets,' and unique tray formats. The range boasts low fat options and will target the growing number of consumers demanding more international foods, packaged in convenient formats. Michael Evans, APETINA Brand Manager says: "The launch of the APETINA Feta range is an exciting addition to the UK cheese industry. We have worked closely with UK retailers and consumers to develop the APETINA range which will grow and define the category. APETINA will increase the mainstream appeal of Feta, encouraging consumers to perceive it as a regular purchase". The APETINA range: 200g feta block 200g light salad cheese 200g feta cubes 200g light salad cubes 150g salad feta with red peppers 150g salad feta with green olives 300g feta cubes in marinade Retailers who want to benefit from this exciting brand should call the sales support line on 0113 382 7118.