Pavement presence from UK Point of Sale
UK Point of Sale, the UK's leading supplier of promotional display products, has recorded a seasonal rush on pavement signs in readiness for the New Year sales.
 January sees heavy discounting and promotions, especially in the hospitality, retail and travel sectors, however it can be a month fraught with highs and lows in each area.
Retailers traditionally take up to 60 per cent of their annual turnover between November and January according to the British Retail Consortium. As 2007 drew to a close, sales of Christmas related goods were expected to reach £12 billion. However with the recent slump in consumer confidence and falling spending power, growth in the retail sector was likely to be driven by discounting.
Debbie Jamieson, Sales and Marketing Director at UK Point of Sale comments: "As soon as we hit January, the restaurants and bars are desperately trying to entice people with seasonal offers and money off promotions. Yet at this time of year people are suffering from the excesses of the festive season and pinches to the pocket. It's all tightening of financial belts, healthy options, diets and calorie counting.
"On the other hand we see large scale spending in the form of the ubiquitous "sofa sales" with buy now pay later offers. We're in the depths of winter and travel agents promoting a little warmth with winter sun deals are also be cashing in. We've seen a great deal of interest in our pavement signs over the last few weeks, as they are ideal for the high street, extending traditional advertising in shop fronts."
UK Point of Sale's pavement signs are water-filled for extra durability. Equipped with wheels for easy movement the signs benefit from a simple aluminium front opening post frame with protective front sheet for easy changeover of promotional literature.
The robust signs form part of UK Point of Sale's comprehensive streetwise solutions portfolio which spans poster grip and magnetic ÔA' boards and windmaster poster grip sign holders with a concrete base.
Established in 1990, Stockport-based UK Point of Sale is the UK's leading manufacturer of innovative point of sale products such as frame signs, banner systems and cable and rod displays.
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For further information please contact:
UK Point of Sale
Tel: 0161 431 4400
www.ukpos.com |
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