P&G launch new product 'Envive by Always'
With women today having increasingly hectic schedules, regular changes of the female body can interfere with the smooth running of their lives. Where some such changes are easily discussed, others are considered to be a bit of a taboo subject - one being sensitive bladder.
 Sensitive bladder is experienced by women of all ages and affects 1 out of 4 women - embarrassing leaks are often experienced when laughing, coughing, sneezing or exercising. In fact, it's estimated that 6 million women in the UK have some degree of sensitive bladder. Currently, a majority of women use bulky, uncomfortable products or pads and liners not necessarily designed for sensitive bladder. Without the right protection a little leak can seriously affect your confidence and have a major impact on your life.
This is why Procter and Gamble (P&G), the creators of Always, have developed a new product which allows women to live an unrestrained life and gives them discreet, feminine help.
New Envive by Always is a new line-up of incontinence products developed by P&G to support women with sensitive bladder. Envive products have been tested and evaluated by hundreds of women via global research to ensure consistent high product quality and maximum consumer satisfaction. The basic needs identified for the consumer are protection from leakage, dryness and odour control. Followed by her desire for discretion, a feeling of security and being in control. The unique shape at the front offers protection where you need it most, and the super absorbent micro-channels quickly pull away wetness and odour into the core where the wetness is locked away. Protection against leaks is achieved through a combination of product design features including rapid fluid acquisition, ability to lock away fluid and active odour control.
P&G are launching Envive by Always in the UK with a £4 million multi-media campaign including TV, national print and on-line advertising as of February 2008. The Envive by Always product line includes 4 different sizes, with increasing size and absorbency.
Envive by Always will be available in the feminine care aisle of all major grocers and pharmacists.
RRP: Around £2.49 for Single packs, £3.99 for Duo packs.
To get your free sample of Envive by Always, please visit www.alwaysenvive.co.uk (live as of 14th February 2008).
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For further information please contact:
Procter and Gamble
Tel: 0191 297 5000
www.uk.pg.com |
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