Ben & Jerry's licks 'luxury light' competitors
When it comes to desert's it's no easy feat to create something which tickles the taste-buds and eases the conscience, however Ben & Jerry's is an unexpected dairy godmother for health-conscious consumers.
 The ice cream maker's latest low fat offering is the sweetest temptation of all - a sumptuous strawberry cheesecake flavour with less than 3% fat.
Strawberry Cheesecake low fat frozen yogurt tastes a lot naughtier than it is with real strawberries and oatmeal cookie chunks. The combination of smooth frozen yogurt with the Vermont duo's all-important chunk-factor means this treat tastes just as great as traditional Ben & Jerry's ice cream and guarantees customer satisfaction.
Ben & Jerry's holds the largest value share in a Luxury Light category worth £5.2m and with a year on year sales increase of 19.4% ('06/'07) Ben & Jerry's continuous product innovation makes for even more love, less handle. All Ben & Jerry's flavours are made using free range eggs and Ben & Jerry's has gone climate neutral too.
Ben & Jerry's launched its first low fat frozen yogurts, Chocolate Fudge Brownie and Cherry Garcia, back in 2005 and intends to grow the fledgling category with increased product development and PR.
Ben & Jerry's Strawberry Cheesecake Low Fat Frozen Yogurt is priced RRP. £3.79 for a 500ml tub.
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