Black Tower boosts sales
The UK's no. 1 best selling German wine, Black Tower has launched a new on pack promotion to provide further retail sales opportunities right through the festive season and into spring 2008.
 Black Tower has linked with the ultra chic 5 star luxury spa hotel, the GrandResort, Limassol, Cyprus and Olympic Holidays to run an exclusive on pack collarette promotion, with state of the art Sony portable DVD players for runners up prize winners.
On pack now, more than a million bottles of Black Tower will carry the promotion which runs across the UK and Republic of Ireland until the end of June 2008, and features on each wine in the Black Tower range - Pinot Grigio, Rivaner, Rosˇ and Dornfelder Pinot Noir.
Comments Nik Schritz, Managing Director Reh Kendermann: "Black Tower is more successful now than at any time since its launch, forty years ago. It continues to demonstrate its value as a dynamic, must stock brand with high, guaranteed rate of sale.
"AC Nielsen Mat October 2007 research shows sales of Black Tower, the UK's no.1 German wine brand up a further 19% in volume and a further 21.5% in value. Its continued and increased success is due to constant innovation, in terms of developing contemporary wine styles and packaging that appeals to consumers and buyers alike. This promotion will help to drive the brand even further forward and provide effective sales support throughout the festive season and into the spring."
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For further information please contact:
Reh Kendermann (UK) Ltd
Tel: 01295 261144 |
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