The Publication For The Grocery Trade
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BBQ Time - stock up on the POS essentials

As retailers look towards stocking up for the BBQ season, a top point of sale specialist advises retailers not to overlook the obvious promotional tools to sell those goods.

Debbie Jamieson, Sales and Marketing Director at UK Point of Sale, the UK's leading manufacturer of promotional merchandise explains: "For retailers, marketing a specific seasonal range of products, for example all things relating to BBQ's, can seem an arduous task, yet by keeping it simple you can reap the rewards.

"It's all about attracting the wandering eye of a buyer, and sealing the deal. Point of sale lets the shopper know what lies ahead. People buy for a variety of reasons, and by getting across your message, whether that's price, recommendation or quality you will maximise sales.
"Most retailers understand that good packaging is crucial to sales and brand image, but what about point of sale items like shelf-talkers and bottle neckers? Good point of sale picks up where packaging leaves off, for example shelf impact is incredibly important to point of sale and labels need to work hand-in-hand."

Top tips for seasonal ranges:
1. Avoid clutter - take note from all those house styling shows
2. Define zones - identify product areas
3. Togetherness - keep seasonal ranges together for a one stop shop
4. Budgets - low budget doesn't mean cheap - keep it simple
5. Branding - use your own brand to create a synergy throughout the store.

UK Point of Sale manufacturers a wide range of shelf edge displays, PVC ticket holders and pallet card holders and provides tailor-made products with a fast turnaround.

Established in 1990, Stockport-based UK Point of Sale are the UK's leading manufacturer of innovative point of sale products such as frame signs, banner systems and cable and rod displays. The company provides a bespoke service for customers, recently investing £100,000 in a hi-tech laser cutter to provide more flexible, creative and individual acrylic display solutions.
Contact Information
For further information please contact:

UK Point of Sale
Tel: 0161 431 4400
www.ukpos.com