1001 National Carpet Cleaning Day
In January 2008, 1001, the longest serving brand in the carpet care market, launched the inaugural National Carpet Cleaning Day. Research conducted by 1001 over the Christmas period revealed that 76% of people said that their house, and in particular their carpets, got messier during the festive season, yet only 1 in 10 people gave their carpets a good going over after entertaining friends and family. Similarly, each house entertained, on average, an extra 6 people during the holiday season with almost a quarter of families (23%) housing extra animals also. In response, 1001 turned 10th January (10.01) into National Carpet Cleaning Day in a bid to inspire the nation to do their spring cleaning when it is clearly needed the most.
 To celebrate National Carpet Cleaning Day 1001 teamed up with Eine, the latest cutting-edge London street artist, who produced some exclusive artwork for the big day, using dirty carpets as his canvas and 1001 products as his tools. Designed to highlight the conventional stains that the typical household carpet is subjected to, Eine's "carpet art" emphasized the unmistakable effectiveness of 1001 products and their ability to offer total cleaning solutions. Central to his artwork was 1001's Troubleshooter Ultra.
Troubleshooter Ultra is a revolutionary stain remover with a unique 4-in-1 action which eliminates stains, neutralises odours, conditions fabric and protects carpets and upholstery from future spills. 1001 Troubleshooter Ultra ticks all the boxes - quick to use, refreshing smell and great results.
1001 provides the widest range of solutions for tackling everyday stains and spills, including red wine, coffee, tea, juice and mud as well as the freshening of carpets and upholstery. With over 50 years' experience and 15 carpet care products in the range, consumers can trust that whatever the stain, smell or spill, with 1001 their carpets are well cared for.
Perfect Housewife and 1001 cleaning expert Anthea Turner who endorses the range, says: "The 1001 range of products really do give you the effective cleaning power that consumers demand of household products today. Troubleshooter Ultra is perfect for cleaning even the toughest stains in the home and No Vac is great if you want to freshen up either your carpets or upholstery."
Commenting on National Carpet Cleaning Day, 1001 Marketing Manager David Whittome said: "We're committed to making National Carpet Cleaning Day an annual event in an attempt to dispel the theory that the traditional Spring Clean is the key time to undertake these tasks. Instead, what better way to start each year with clean and refreshed carpets when the need is greatest after the festive season"
Ensure that you have sufficient stocks of 1001 in your range at this key time of the year.
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