New Dead Sea skincare range spells the future of male grooming
Wanting to look and feel your best is only natural. That's why the experts at Dead Sea Healthcare have used only the finest ingredients nature has to offer in its new male grooming range. Launching this month, the new Dead Sea Healthcare range combines the latest cosmetic technology with the naturally mineral-rich resources of the Dead Sea to provide a fresh approach to male grooming.
 Considered Mother Nature's very own health spa since Biblical times, the Dead Sea is one of the richest sources of concentrated minerals on Earth. Dead Sea mineral salts stimulate the circulation to boost our skin's ability to refresh and renew - increasing the tissue's capacity to absorb moisture and smooth the skin's appearance.
The Dead Sea Healthcare male grooming range includes one of the first hand repair creams developed specifically for men. Enriched with Dead Sea minerals and black mud to help prevent dryness and heal rough, cracked skin it is the ideal product for men who work outdoors, enjoy sports, or who simply want well-groomed hands. This product is neutrally scented and is absorbed quickly into the skin without leaving an oily residue.
The range also includes an anti-wrinkle cream containing Argireline solution, the safe alternative to Botox. Efficacy testing has shown that if used twice a day, products containing 10% Argireline solution can reduce the appearance of wrinkles by up to 27% after 30 days. The rest of the range includes a facial scrub, aftershave balm and an all-in-one hair and body wash. The packaging, designed with the male consumer in mind, is sleek, stylish and colour coded by product and does not come with any excess packaging or unnecessary boxes.
Douglas Lanfear, Managing Director of Dead Sea Healthcare, says: "Skincare continues to show the most growth in the male grooming market, yet many brands only concentrate on shaving related products. The Dead Sea Healthcare range is aimed at the mass market and provides a variety of products that not only complement each other but combine the renowned restorative qualities of dead sea minerals with the latest advances in cosmetic science."
DSH are also launching a unisex Black Mud Shampoo. This is an exciting product enriched with both mud and minerals formulated to leave the hair feeling soft and super clean.
The launch of the new Dead Sea Healthcare range will be supported by an extensive consumer advertising and PR campaign, targeting men's magazines and national newspapers.
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