Fair reasons to say cheese! The Wensleydale Creamery launches Fairtrade range
When Fairtrade Fortnight starts on 25th February, consumer interest in ethically produced products is certain to rise. To coincide with the fortnight, The Wensleydale Creamery at Hawes is launching an exciting range of delicious cheeses that combine award-winning Real Yorkshire Wensleydale with selected Fairtrade fruits.
 This new range is a first for the Fairtrade brand in the cheese category, creating an exciting opportunity for retailers and consumers alike to select a cheese that not only tastes good, but delivers an ethical feelgood factor too.
Consumer confidence is driven through the clear use of the internationally recognised Fairtrade logo. This guarantees that the producers of the Fairtrade ingredients receive fair terms of trade and fair prices to improve their standards of living.
Real Yorkshire Wensleydale cheese is handcrafted to a time-honoured recipe at The Wensleydale Creamery at Hawes in the heart of the Yorkshire Dales, using Real Wensleydale milk from local farms. Already a top seller, and now teamed up with fantastic Fairtrade fruits, the new range is sure to be a favourite with cheese shoppers.
The exciting new range comprises Real Yorkshire Wensleydale with Fairtrade Mango & Honey; Real Yorkshire Wensleydale with Fairtrade Banana & Honey; and Real Yorkshire Wensleydale with Fairtrade Banana & Chocolate. Packed in a 125g wedge, with eye-catching packaging, the cheese will sit comfortably in the chiller cabinet.
Tradition with Innovation...
Real Yorkshire Wensleydale cheese provides a natural partner for Fairtrade products. Not only is it handmade to the time-honoured recipe, the milk used to make the cheese is sourced from local farms, where The Wensleydale Creamery endeavours to pay a fair price to its milk farmers. So whilst these cheeses deliver great taste, the delicately balanced combination of ingredients also helps to support small farmers at home and abroad.
The Wensleydale Creamery launches Fairtrade range
The Wensleydale Creamery believes there is a basic principle at stake; an honest price for a good product. It has always believed in using quality ingredients and rewarding its suppliers with loyalty and fair prices. It is therefore only natural for the company to extend this philosophy, where it can source Fairtrade ingredients.
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