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Tesco start to stock a new range of innovative breastpumps

Medela, producer of the world's most technologically advanced breastpumps, is pleased to announce that Tesco, Britain's most popular retailer, is now stocking a selection of Medela's innovative breastfeeding products.

Three different Medela breastpump products are now available to purchase from Tesco, offering leading-edge and technologically advanced features to suit every lifestyle and every budget. Medela breastpumps are recommended by lactation consultants and midwives all over the world.
Tesco.com, the UK's most popular on-line delivery service, is now stocking the Medela Swingª electric breastpump, the Medela Harmonyª manual breastpump and the Medela Mini Electricª model, the smallest electric handheld pump on the market. The Mini Electricª is also now available to purchase at 200 Tesco stores throughout the UK.

¥ Swingª
The award-winning Swingª model is an electric breastpump which perfectly adapts to the daily routine of a dynamic mother. Mains or battery-powered, it is ideal for occasional or frequent pumping. Its handy design means it easily fits into a purse or briefcase and its quiet action makes it perfect for use when out and about.

¥ Harmonyª
The Harmonyª model is a manual breastpump that is ideal for mothers who only express milk occasionally. With fewer parts than other manual pumps available it is easy to assemble and clean.

Both the Swingª and the Harmonyª breastpumps feature Medela's breakthrough 2-Phase Expression¨ Technology. First researched and developed for hospital breastpumps, 2-Phase Expression¨ is the only research-based breastpump technology that mimics a baby's natural nursing rhythm. A unique combination of a rapid stimulation and slower expression creates a new standard for unsurpassed naturalness, comfort and efficiency. 2-Phase Expression¨ has been proven to feel most like a baby, to get more milk in less time and to achieve faster milk ejection and flow.

¥ Mini Electricª
The award-winning Mini Electricª model is the smallest electric handheld pump on the market. Ideal for short-term and occasional use, it offers optimal comfort for expressing breastmilk at home or on the go. Mains electric or battery-powered, it is easy to assemble, use and clean. The Mini Electricª has been rated the best battery/mains operated breastpump by a number of popular baby magazines across the world.

Commenting on the announcement, Paul Furlong, Managing Director of Medela UK, said: "We are delighted that Tesco, one of the UK's most trusted and popular retailers, has recognised all the effort and technology that has gone into developing these really innovative breastpumps. We're confident that this recognition will result in more and more families choosing our 2-Phase Expression¨ pumps and so ensuring a more natural and successful experience of expression."
Contact Information
For further information please contact:

Medela UK Ltd
Tel: 0870 950 5994
www.medela.co.uk