Carl Kammerling International Ltd

Tailor-Made Security

Kasp, the leading brand in security from Carl Kammerling International, has made some welcome additions to its award winning 190 High Security Padlock Series. This heavy-duty range has been extended to offer Keyed Alike and Master Keyed options, providing added convenience and versatility.

The practical Keyed Alike 190 series padlocks are tailor-made to a customer's specific keying requirements. Additional padlocks can be manufactured to work with existing Kasp keys, allowing for a number of padlocks to be used with just one key.

The Master Keyed 190 padlocks are designed to operate with different keys, but can be over-ridden by a single master key. This is ideal where security personnel may need access to several areas within a compound or emergency access is needed when a user has lost their key to an individual lock.

In addition, if a consumer purchases a Kasp 190 padlock and requires further padlocks that will open with the same key, a stockist can order additional locks from Kasp that open with the customer's existing key.

Kasp's durable Keyed Alike and Master Keyed options are manufactured by their own in-house locksmiths with an impressive turnaround of 2-3 days - unlike other brands who significantly reduce levels of security by carrying stock of factory manufactured keyed alike suites, which are in wide circulation. To maintain high security, the Kasp 190 series Keyed Alike padlocks are made to demand and with 50,000 key differs available, Kasp virtually guarantees exclusive keyed alike suites for each individual order.

Manufactured in accordance to CEN6, the complete 190 Series is ideally suited for commercial applications such as securing premises, vehicles, containers and storage units.

With extremely keen pricing of RRP £69.99 inc VAT for the standard Keyed-to-Differ version; RRP £74.99 inc VAT for the Keyed Alike option; and £79.99 inc VAT for the Master Keyed padlocks, the 190 Series is positioned to compete with other similar, yet more expensive, products on the market.

Graham Godfrey, Brand Manager for Kasp, said: "The padlock market has been somewhat stagnant in recent years. However, Carl Kammerling International is intent on creating a real stir and demand in the market.

"The new Keyed Alike and Master Keyed additions now allow padlocks to be manufactured to the consumers' specific keying requirements. The Master Keyed padlocks in particular allow keys to be organised along departmental or functional lines. Creating a master key allows locks to be overridden by users with greater hierarchical status and gives them an access to all areas key.

"Kasp's drive to reinvigorate the market has seen a wave of stockists taking the brand on, including national builders' merchants Buildbase and Ridgeons."

He added: "To further consolidate Kasp brand recognition and sustain demand, we re-ran our infamous national TV campaign during September, which is the biggest ever marketing drive the UK padlock market has seen. Kasp locks are strong - very strong - and this was proven in a test of strength and nerve demonstrated in our outstanding commercial, which was seen by approximately 14 million adults.

"To maximise sales potential, the entire Kasp range is supported by strong POS and merchandising solutions featuring the iconic advertising image."