Aunt Bessie's back online with new look website
One of the fastest growing frozen food brands, Aunt Bessie's is relaunching this winter with a new-look, interactive website www.auntbessies.co.uk, aimed at core Aunt Bessie's consumers, housewives with children.
 The website has been created to reflect the recent brand relaunch and is a combination of traditional cooking values and contemporary appeal that clearly emphasises the brand's core values in a more modern, eye-catching way.
The site offers something for everyone and includes full details of all products in the Aunt Bessie's range, seasonal serving suggestions plus competitions, offers and regular newsletters for anyone enrolling in the Aunt Bessie's Club.
To underline both the breadth of offering and the home-cooking values of the brand, the design is based on a scrapbook, packed full of Aunt Bessie's own hints and tips.
John Hendy, Commercial Director at Tryton Foods, owner of Aunt Bessie's, explains:
"Aunt Bessie's consumers are extremely brand loyal and our new-look website provides a real service to communicate the depth and breadth of the Aunt Bessie's range and reward their loyalty with regular monthly competitions, offers and prize give-aways.
"Traditional home-cooked food is back on the agenda and we wanted Aunt Bessie's to provide a real helping hand in the kitchen, giving useful hints and tips, recipes, serving suggestions and regional variations to our great Sunday roast."
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