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Hpnotiq signs up celebrity host and event manager

Hpnotiq, the premium vodka, cognac and fruit juice has employed Cory McGee to assist with creating and hosting London party nights to establish the brand in glamorous West End clubs. Cory, who is American, has played professional basketball all over the world, and is an entertainment host with a huge presence, a memorable personality and a passion for the Hpnotiq brand. Cory will be tasked with assisting with the planning of the 'Hpnotiq experience' at venues, helping to bring the 'VIP for a night' theme to life through associations with quality outlets. Glen Gribbon, Realisation Director at Chartered Brands who distribute the brand, said: 'We are thrilled that Cory has joined us as a brand ambassador. Having seen the popularity of the brand in the US heπs perfectly positioned to seed the Hpnotiq brand in these outlets where heπs already built a reputation for providing well organised professional parties.' As a brand ambassador Cory will worked closely with the PR agency and sales team. Cory will also be used at 'The Hpnotiq Clubber Tour' events which will be run in key accounts across the UK. Hpnotiq is perfect served on its own or mixed with champagne as a luxurious drink. The drink gets its distinctive and unique blue colour from the blue berry juice which is blended with premium vodka and cognac. Hpnotiq will be supported by targeted sampling activity, and in the forthcoming launch of a new UK specific website to reinforce the UK positioning of the brand and firmly link the product with celebrity lifestyle and dance music. Hpnotiq is owned by American distiller Heaven Hill, the largest independent family-owned producer and marketer of distilled spirits in the US. Hpnotiq is one of the most successful new brands to have launched in the US spirits industry and is twice winner of the Impact Hot Brand Award and a member of last year's Drinks International DI Dozen Top Brands. Hpnotiq is now the fourth largest-selling liqueur is the USA. For Further Information Please Contact: Chartered Brands Tel: 0845 6344024 Email: info@charteredbrands.com