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As the Wurzels reach cult status they turn to Thatchers for their first official cider

5p from every bottle going to charity
"The Wurzels have a true sense of fun, they love life and are out to entertain. They are also passionate about real Somerset cider and have real character - just like our ciders" - Martin Thatcher

For The Wurzels, 2007 is going to be one of the best! The iconic West Country band is currently enjoying cult status, borne out with an invitation to appear at this year's Glastonbury Festival. Furthermore, celebrating 30 years of the launch of the band's anthem "I am a Cider Drinker," EMI will be releasing a new, upbeat "celebrity" version of the single on 23rd April with Tony Blackburn. Topping it all, however, the band is going to have its own official Somerset cider, produced by another West Country favourite - Thatchers.

Thatchers Cider is bringing out the first "Wurzels official Somerset cider" - called "Wurzel Me Cider" - to coincide with the band's thirty years celebrations.

"Wurzel Me Cider," described by Thatchers as a fruity and crisp cider straight from the heart of Somerset, has been produced with freshly pressed apples, many grown in the firm's own local orchards. At 4.8%, Wurzel Me Cider will have an RRP of 1.79, with 5p from every bottle sold going to charity.

"We are really excited about producing this cider for The Wurzels," says Managing Director Martin Thatcher. "Their manager - who's a Thatchers fan himself - approached us last year with the idea. We had to say yes - it makes complete sense for these real cider enthusiasts to have a drink from Somerset they can call their own!

"The Wurzels have a true sense of fun, they love life and are out to entertain. They are also passionate about real Somerset cider and have real character - just like our ciders," says Martin.

Thatchers will be looking to target sales of Wurzel Me Cider to the student market and festival goers, as well as those who remember the "I am a Cider Drinker" the first time round! The Wurzels currently enjoy a strong following amongst university and college students, playing around 200 sell-out gigs every year.

Martin continues, "Not only is cider this year's "must have drink," everyone will be talking about The Wurzels!"

"Life can't get any better," says the band's accordion and keyboard player Tommy Banner. "Glastonbury and Thatchers Cider... what a year!"

For Tommy, the success of the single will have a poignant meaning. Following his treatment for cancer last year, all profits from the single will be donated to the BUI Prostate Cancer Care Appeal. Thatchers will be supporting the cause by giving 5p from every bottle of Wurzel Me Cider to the charity.

For enthusiasts, Thatchers is producing a special Wurzel Me Cider presentation gift box, which will contain a 500ml bottle of cider and a one pint etched Thatchers glass.

Thatchers
Martin Thatcher
Tel: 01934 825878
www.thatcherscider.co.uk/wurzels
www.wurzelscharity.com
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