The Publication For The Grocery Trade
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Meteoric rise for Vodkat ICB's supremely smooth operator

Recently released Nielsen figures (to December 06) have proved conclusively what InterContinental Brands' buoyant take-home sales figures have consistently indicated - that Vodkat has taken the specialist spirit category by storm, outperforming everything in its wake and knocking some of Britain's biggest brands out of the top slot. So what were the factors that led to this success?

Vodkat has particular appeal to free spirited, fun loving 18 - 30 year old consumers looking for a premium drink to pour over ice, drink with mixers or make into a cocktail. Comprehensive advertising support focused on this sassy independently minded group has helped ensure Vodkat was front of mind when consumers decided what to bring home to make the party go with a swing and the strength of repeat purchase sales underlines the high level of consumer satisfaction with the smooth crisp taste.

Major retail outlets like Sainsbury's, Threshers, Bargain Booze and Iceland were also quick to understand the Vodkat proposition as an aspirational premium quality drink, which nevertheless sells at a very competitive price point and to give Vodkat a listing.

Even the most perceptive retailers, who instantly recognised the potential attraction of the proposition and the strength of the marketing package could be forgiven for being taken aback at the confirmation at just how meteoric Vodkat's rise has been as it vaulted straight into the Top Ten with a staggering 1,606% year on year sales increase.

Available in:
1 ltr RSP £6.99
70cl RSP £5.49
35cl RSP £2.99
20cl RSP £1.99

For sales contact 01642 246639
or visit www.icbrands.co.uk
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